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1.内容提要

    本教材主要介绍各类商务环境下的听说，包括求职面试、工作和职业、商务报告、品牌、广告、市场、促销、商务礼仪、商务会议和商品交易会。本教材虽以商务情景和流程为背景，但内容和语言的难易程度适合商贸和商务英语专业学生学习，难度适中、内容丰富、涵盖面广、场景全面、循序渐进，还突破了传统的听说课程模式，考虑到商务英语交际的特点，力求在英语背景下，把商贸知识和听说技能有效地结合起来，旨在培养学生在各种商务环境下熟练运用英语知识和技巧，进行商务英语听说交际的能力。
    本教材注重时效性、趣味性和知识性，尽量做到选材新颖、内容全面、语言地道、练习灵活、听说结合，是适用于高等学校经济贸易和商务英语专业学生或具有相应英语水平的商务工作者及英语爱好者编写的商务英语课程基础课类教材。

2.目录

CONTENTS

Unit 1Interview1
Part ⅠLeadin Tasks2
Part ⅡListening Tasks3
Part ⅢSpeaking Tasks7
Part ⅣAdditional Tasks9Unit 2Job and Career12
Part ⅠLeadin Tasks13
Part ⅡListening Tasks14
Part ⅢSpeaking Tasks18
Part ⅣAdditional Tasks19Unit 3Business Presentation22
Part ⅠLeadin Tasks23
Part ⅡListening Tasks24
Part ⅢSpeaking Tasks28
Part ⅣAdditional Tasks29Unit 4Branding32
Part ⅠLeadin Tasks33
Part ⅡListening Tasks34
Part ⅢSpeaking Tasks38
Part ⅣAdditional Tasks40Unit 5Advertising43
Part ⅠLeadin Tasks44
Part ⅡListening Tasks45
Part ⅢSpeaking Tasks49
Part ⅣAdditional Tasks51Unit 6Marketing54
Part ⅠLeadin Tasks55
Part ⅡListening Tasks56
Part ⅢSpeaking Tasks60
Part ⅣAdditional Tasks61Unit 7Sales65
Part ⅠLeadin Tasks66
Part ⅡListening Tasks67
Part ⅢSpeaking Tasks71
Part ⅣAdditional Tasks73Unit 8Business Etiquette76
Part ⅠLeadin Tasks77
Part ⅡListening Tasks78
Part ⅢSpeaking Tasks83
Part ⅣAdditional Tasks85Unit 9Business Meetings88
Part ⅠLeadin Tasks89
Part ⅡListening Tasks90
Part ⅢSpeaking Tasks94
Part ⅣAdditional Tasks96Unit 10Trade Fair99
Part ⅠLeadin Tasks100
Part ⅡListening Tasks101
Part ⅢSpeaking Tasks105
Part ⅣAdditional Tasks106

听力原文109

Key to Exercises171